Portable Pop Up Displays and More - Make An Impact At Trade Shows
Your trade show exhibits are also an important part of the total show. You can also incorporate a trade show display truss if you want to optimize usage of a smaller area. Know what to look for when you are shopping for these:
The design and appearance of your portable trade show booth is very important in creating the desired impact. Professionals have this to say about the booths:
- Decide whether you want to rent or purchase the booths. If you want to use it occasionally, a rented one will be fine. If you are planning long term, buy a durable one. Rented ones are cheaper, but there is no guarantee for its durability.
–The design of the booths should not be at odds with its portability. For e.g. a heavy carry case will negate your advantage of a lightweight booth
-You can also accessorize the booths to enhance the display. Add customized lighting and audio/visual displays. As these are not always provided with the portable models, find out beforehand whether your portable display booth will accommodate them.
-insist on easy assembling, minimum use of tools and appearance when you are buying them.
Portable trade show exhibits can be an excellent investment for your company. To strike the right balance between portability and impact together with durability, remember these points:
-These exhibits are ideal because they can be fitted into a tiny space and can suit any budget
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-The key is to remember that your exhibits should be safe, easily transportable and have diverse uses.
-Try to go for table top or brief case models if your booth permits it. These are transport friendly and cost less.
-Go for modular designs if you have an option. You can customize them for other exhibits also.
-Don’t consider only the price of the product per se. look into what it will cost in the long run due to transportation, air freight etc.
-If budget is a constraint, look up refurbished stuff you can use.
Portable pop up displays are ideal for tradeshows. Keep this checklist handy before buying them:
-Make sure the pop ups you use are flexible .You can use them for other trade shows. You can go for linked systems instead of a single stand.
-Insist on magnetic struts for your pop ups so that they don’t fall off with regular contact.
-You can add value to your pop ups by adding photo mural displays and attractive prints.
-You can also go for non magnetic pop up displays. These use clip and band mountings to join panels. They are light and can be easily assembled.
-Make sure the carry cases are light weight too. It’s no use having a portable pop up display that weighs more than you can carry.
Don’t ignore trade show exhibits when you are thinking about success.
-Provide maximum visibility to your company name or product. Remember, amidst all the glitz and glamour, you should not forget your target-focusing attention on your product.
-Select a theme for the trade show and align your trade show exhibits according to it. Everything should align with it-the table cover, the graphics, the chairs you use, your brochures and even the giveaways.
-Include items like fabric tension structures and customized backlights for more effect.
-See to it that you stand out at the show and not blend in. Have large graphic displays with more pictures on them than texts. A picture can speak more than a thousand words!
- Speak to experts and seek their advice. It always helps!
-Have relevant exhibits and trained staff to speak on them. Avoid lecturing! If what you have to say is pretty long, go for a video display that can run continuously.
You may not find a very inexpensive trade show display truss, but be assured. What they cost in money, they make up for in durability. Consider the following points:
-These can handle tremendous amounts of weight. So, you can display a lot of things in a small area.
-The truss lets you reinvent your area. You can increase the attraction of the space by adding suitable graphics and sounds also.
-You can use the services of paid professionals to customize your trade show display truss. Most manufacturers provide you this service.
-Insist on flexibility. You should be able to use it repeatedly for other shows too.
-Insist on rust free components. This will ensure you have a durable truss.
-Add accessories liberally. Invest in swivel mounts, tabletops for the truss and bag holders. Remember, these are not only additions for display; they increase your marketability too.
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